Marketing & Sales

The Marketing & Sales Job Family involves assisting organisations in making profitable decisions that enable the business to grow in reach and revenue. Marketing is the study of the target group and marketplace that allows a company to position and sell its products/services to optimally. Sales refers to the distribution and selling of goods and services from a company/manufacturer to the end consumer.

Career Inclinations

Persuasive
It refers to the orientation to inspire others. It requires motivating others to accept ideas, actions or opinions through means of explanation, reasoning or argument.
Enterprising
It refers to the orientation to take initiative, make plans & execute them to get things done. It requires detailed planning and decision-making.

Remuneration that an individual receives monthly for his/ her professional services

Division of an individual’s time and focus between working and leisure activities

Opportunities given to an individual to scale upwards in the organization

Opportunities given to an individual to travel and interact with experts in a professional setting

Opportunities given to an individual to innovate on new ideas and projects at work

Job Roles

1. Brand Manager

Brand Managers plan, develop and direct marketing efforts to increase the value and performance of a specific brand, service or product. They establish the positioning of their brand compared to competitors.

Career Road Map

  • School
  • Graduation
  • Job and Career

At school level, any combination of subjects will work. For admission in a bachelor’s degree from a top college, the candidate should have passed in class 10+2 or its equivalent exam from recognised oard with minimum 45% marks with English as compulsory subject.

For higher studies, the student can pursue Bachelor of Business Administration/ Bachelor of Business Management/ Bachelor of Arts in Advertising & Public Relations. Once this is completed, advanced degrees can be earned in Master of Business Administration/ Master of Business Management/ Master of Arts in Advertising & Public Relations. Click here for the top colleges.

A Brand Manager focuses on the communication and messaging of the brand to the consumer. He/she is concerned with the positioning of the product/service in the market. They can either work with the marketing department of a company or be a part of an external branding company. Companies across several sectors employ Brand Managers- FMCG, Automobile, Banking, Education, Apparel and Finance.

2. Business Development Executive

A Business Development Executive is tasked with the job of helping his or her business grow by getting more client and end-users. These are high-level sales professionals who have pre-set sales targets for a fixed period.

Career Road Map

  • School
  • Graduation
  • Job and Career

At school level, any combination of subjects will work. One should try and opt for English, Math, Economics and Accounting. If the school offers Computer classes, or any other classes that directly relate to marketing that will be beneficial. For admission in a bachelor’s degree in an average college, the candidate should have passed in class 10+2 or its equivalent exam from recognised Board with minimum 45% marks with English as compulsory subject.

For graduation, the student can pursue Bachelor of Business Administration/ Bachelor of Commerce/ Bachelor of Arts in Economics followed by Master of Business Administration/ Master of Commerce/ Master of Arts in Economics. Some of the colleges that offer these courses have their own admission criteria and may require the student to take competitive exams such as CAT, GMAT etc. Click here for the top colleges.

Business Development Executives are required in most companies that work on a business to consumer model. Their primary task is to assist their companies to acquire new customers and sell additional products or services to existing ones.

3. Digital Marketing Executive

A Digital Marketing Executive is responsible for engaging customers or clients with a brand via the digital space, aiming to establish, manage and enhance the brand’s online presence.

Career Road Map

  • School
  • Graduation
  • Job and Career

At school level, any combination of subjects will work. For admission in a bachelor’s degree from a top college, the candidate should have passed in class 10+2 or its equivalent exam from recognised Board with minimum 45% marks with English as compulsory subject.

For Graduation, one many pursue Bachelor of Business Administration/ Bachelor of Business Management/ Bachelor of Arts in Advertising & Public Relations and for the postgraduate level further study Master of Business Administration/ Master of Business Management/ Master of Arts in Advertising & Public Relations. Click here for the top colleges.

A Digital Marketing Executive is responsible for developing the strategy for online marketing of a company's product/service. They may work in the marketing department of the company or may be a part of a dedicated digital marketing firm. Some of the media used for digital marketing include Twitter, Facebook, Web analytics, e-mail marketing, search engine optimization and other social media platforms.

4. Sales Manager

Sales Managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organisation's sales representatives.

Career Road Map

  • School
  • Graduation
  • Job and Career

At school level, any combination of subjects will work. For admission in a bachelor’s degree from a top college, the candidate should have passed in class 10+2 or its equivalent exam from recognised Board with minimum 45% marks with English as a compulsory subject.

For graduation, the student can pursue Bachelor of Business Administration/ Bachelor of Commerce/ Bachelor of Arts in Economics followed by Master of Business Administration/ Master of Commerce/ Master of Arts in Economics. Some of the colleges that offer these courses have their own admission criterion and may require the student to take competitive exams such as CAT, GMAT etc. Click here for the top colleges.

Sales Managers are employed in most companies that work on a business to consumer model. Their primary task is to create brand awareness and increase the company’s revenue by reaching a higher sales target.