We envision a world where people are empowered to make choices that are right for them


CogitoHub is a specialised Assessment & Talent Management Company working in the Education Sector. We use Predictive Analytics, Advanced Algorithms and Machine Learning to create contextual outcomes for Educators & Students. We envision a world where Educators & Students are empowered to realise their true potential and make decisions that are right for them. Simply put, we help Educators & Students perform better.

According to recent statistics, approximately 64% of students today choose a career that does not fit with their academic strengths, orientations and interests, leaving them feeling out of place and misaligned with the external world. To address these concerns and to help them with their decision making CogitoHub created the StudentNext Programme.

Education is conventionally viewed as a subjective industry. A student’s academic achievement is the only indicator of an Educator’s performance and growth for Educators is purely perception driven. CogitoHub’s technology-enabled EduTalent Programme aims at helping them create clear roadmaps for career progression and bring transparency into the appraisal process.

CogitoHub's StudentNext and EduTalent Programmes have been adopted by 1100 Educators and 25,000 Students across India. Our team is growing rapidly and over the years has continued to be the best talent in the industry with a strong Advisory Board who have been instrumental in helping us take our programmes to greater heights. 

In 2015, India Today Magazine recognized CogitoHub as one of the Top 5 Recruiters at Delhi University, along with titans such as Morgan Stanley, American Express, McKinsey and Deutsche Bank.


CogitoHub’s StudentNext Program empowers Students across Grades 8th–12th to decide their 'Next Steps' on Subjects, Careers, Courses & Colleges. Our ‘Online Assessment Platform’ is supported with validated tools that assess Students to accurately predict these Next Steps, based on their Behaviours, Abilities, Motivations & Interests.

To understand the uniqueness of every student, CogitoHub has identified four primary profiles– Innovator, Builder, Communicator and Enabler. The qualities of all four profiles are inherent in every student in different proportions. This is represented by the unique StudentNext Code which defines the student’s traits and influences his/ her present behaviour and future aspirations.


CogitoHub’s EduTalent Program empowers Educators to recognise their ‘Potential’ by being assessed on Competencies and measure their ‘Performance’ by helping them create Goals. This is done using validated tools that are enabled through alignment workshops, and administered on a Technology enabled ‘Talent Management Platform’.

To enable educational institutions to meet their Goals, we help in identifying development areas through our unique philosophy. As mentors and guides to Students, Educators play a crucial role in their development. They play the roles of Creators, Nurturers and Enablers. The qualities of these three profiles are inherent in all Educators in different proportions and is represented by their unique EduTalent Code. This Code defines the Educators’ traits and who they are, outlining a definite developmental path.